How is social media impacting on the role of the marketer?

Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the ‘brand’ and helps spread messages in a relaxed and conversational way.  In an evolving world where communities are king, personalising marketing strategies is not just necessary, it is expected.

For those looking to get into marketing positions, how can your social media profile help?

The socially evolving jobs climate places a responsibility on jobseekers to ‘hang out’ with prospective employers.  Participation in online communities affords the opportunity to develop individual reputations, accentuating the skills and knowledge required by hiring organisations.  Personal profiles represent our online brand and as readily as we are able to join the myriad of social hubs, our integrity is open to scrutiny.  So with social media being built on transparency, digital profiles can mean the difference between success and failure.

How does use social media to integrate with its followers?

Through its LinkedIn community group, the UK Marketing Lounge, Only Marketing Jobs engages 1,000s of UK marketing professionals with discussions, news, topical debates and networking events.  The result is an interactive hub of like-minded people following the movements of their sector.  The web circumventing LinkedIn includes other social channels such as Twitter, Facebook and Ning.