Category: Asia

  The first #DMWF of 2016 kicked off on 29th February at Marina Mandarin in Singapore with marketing professionals from across South East Asia, Australia and the rest of the world coming together to discuss the challenges that the digital future presents. It was great to open the conference with The post #DMWF Singapore Round Up appeared first on #DMWF Series Site.

We’ve teamed up with Vitrue to celebrate Social Media Week next week with a Social Soiree at the Hospital Club in Covent Garden on Thursday 16th February between 5 and 9pm. Come and join us and get involved over some networking drinks with social media enthusiasts and friends. The event

Good morning & welcome to day two of Social Media World Forum N. America 2011!  We’ve got another action packed day ahead. Big thank you to everyone who came to the SMWF party last night at Studio 21 and helped make it a night to remember. In the SMWF workshop

Day one of Social Media World Forum North America 2011 is finally here. Over the next two days we’re presenting some of the leading figures in social media for sessions, discussions panels and workshops around harnessing the power of social media. In the SMWF workshops, we’ll be exploring the broader

Fundamentals of Social Media  Greg Cargill, VP of Client Services for Social & Media at Blitz and founder of the bigMETHOD opens this year’s free to attend Social MediaHub with the ‘The Importance of Process in Online/Social Marketing’ Research, Strategy, Creation and Measurement’ workshop. Focus will surround how to effectively

At Conversocial, we spend a lot of time working with companies who use our software to boost their customer service offerings on Facebook and Twitter. We’ve learnt quite a bit about the challenges they face along the way. Two thirds of customers want to use social media to communicate with

Social Media World Forum and Apps World N. America is nearly upon us. Registration for the conference will open at 8am and exhibitions/workshops later at 10am on Nov 1st to one of the year’s most eagerly anticipated conferences; offering four packed conference tracks, a bustling exhibition space and a raft of

We are delighted to announce this year’s NYC social soiree will be hosted by Digital Mind State. The  ”I AM DIGITAL” Reception & Party will be kicking off from 7:30pm, after the first day of Social Media World Forum and Apps World N. America (November 1st) at Studio Twenty One, Chelsea. The Apps World & SMWF Networking party is

Social media is a new and exciting world, especially if you’re a business just beginning to explore the space. Because it’s still a relatively new space, no one has definitive answers on what kinds of goals, tactics and measurements work best. However, there are a lot of people who have

Strategies that enable brands to effectively engage their customers through social media channels were one of the key themes at SMWF Asia 2011. We met a number of companies that are right at the top of the curve in terms of understanding not only where and when to engage, but

SMWF and Apps World have teamed up with the Hilton Garden Inn Chelsea, NY to offer all SMWF and Apps World N. America visitors discount room rates for the duration of the show. Please note: Rates are only available until the 14th Sept, so if you would like to stay

To brands Facebook isn’t about playing games, it’s all about starting new relationships as well as building and supporting existing ones. With over 550 million users Facebook is something at brands cannot afford to ignore, but with over 3 million fan pages how do you stand out from your competition?

Apps World and Social Media World Forum Asia are almost upon us. Two shows designed specifically to help delegates build valuable connections in Asia and the rest of the digital world.We have compiled our top suggestions for how you can get the most out of getting connected at the show. Twitter wall – a feature

If you’re looking for a job, your online profile is more important to you now than ever before, even more so if you are looking for a job within social media! Social media now plays a role in finding, positioning and promoting yourself to your potential future employer. With strong

An interactive conference deserves an interactive app. SMWF and Apps World Asia have teamed up with TalkBox to develop this year’s event app, bringing you a unique way to communicate at this year’s conference. TalkBox is all about sending messages with your voice. It’s an application dedicated to saving you

  This year #SMWF and #AppsWorld welcomes back the Facebook Developers Garage, hosted by e27, to the Asia event who will be providing hands-on, practical advice for grass-roots developers looking to get into the fast-moving and lucrative world of Facebook development.

SMWF Asia are delighted to welcome back MEF for the 2nd year.  The Mobile Entertainment Forum will be hosting a free to attend session within the Developer/Social Media Hub on day two from 11.30am. The MEF line up of sessions will explore the cross-over between the mobile app platform &

There was a time, when marketing and PR professionals could take their time, having hours until daily newspaper deadlines. Today, however, it is a completely different story and minutes can make the difference between being part of the buzz of the latest headline or being yesterday’s fish and chip paper.

SMWF have teamed up with the Ritz Carlton, Singapore to offer all SMWF Asia visitors a discount rates for the duration of the show. Please note: Rates are only available until the 15th Aug, so if you would like to stay at the hotel we recommend booking asap before allocation

This year’s first Keynote Panel Discussion at #SMWF Asia will be examining the profile of consumers that can be reached via social media, both regionally and globally and how the social web is changing their attitudes.

Playfish’s Andrew Mo is the latest addition to the growing number of speakers at this year’s #SMWF Asia.   Mo, the general manager of the China Studio, is a leading creator of award winning social games and will be chatting about his experience in the area at this year’s conference.

#SMWF Asia are delighted to announce the addition of Twitter to the ever growing conference program set for Suntec Centre, Singapore this September.    Leading in social innovation Twitter’s own Claire Diaz Ortiz (@ClaireD, http://clairediazortiz.com) will be at #SMWF presenting on ‘Twitter for Social Good’ and leading a panel discussion on

SMWF Asia comes to Singapore on 1-2 September, offering social media marketing advice and in-depth insight into how brands and businesses across Asia are using channels like Facebook and Twitter to connect with their customers, build communities, monitor brand reputation, advertise and even sell their products directly. Some of the

Look out for South African Tourism, who are running a special social media marketing session on the afternoon of Social Media World Forum day one, on 1 June in Cape Town. The nice people at SAT are setting SMWFers a challenge. They’ll be offering prizes to people who at their

The organisers of Social Media World Forum & Apps World Africa have teamed up with Nokia to deliver a new and attractive way for attendees to connect with each other. To start with, they’ve unveiled their TwitterWall design ahead of the Cape Town show next week, on 1-2 June. This

It’s not coming. It’s here – Africa’s mobile using population is growing so rapidly it’s difficult for the statisticians to keep up. Last year, the vast majority of mobile internet traffic across the continent was taken up by social networking, with Facebook, Youtube and Twitter figuring highly among most African

Apps World and Social Media World Forum Africa are almost upon us. Two shows designed specifically to help delegates build valuable connections around Africa and the rest of the digital world. Some of the world’s leading figures in apps development and marketing will be attending alongside thought leaders from the

With only two weeks until Social Media World Forum and Apps World Africa land in Cape Town, there are still a limited number of places up for grabs. Bringing you the latest thinking and cutting-edge strategy in social media and apps marketing, design and development, these co-hosted events offer a

The Facebook Developer Garage is returning to Cape Town as part of the Apps World and SMWF Africa developer workshops, providing hands-on, practical advice for grass-roots developers looking to get into the fast-moving and lucrative world of Facebook development. On Thursday 2 June, day two of Apps World and SMWF

With June’s Social Media World Forum Africa 2011 show just around the corner, we’re turning our attention to some of the very specific issues that face the region and how social media fits around these. We came across Afrographique, a blog, by  Ivan Colic,  art director for Ogilvy Cape Town.

We’re looking for someone passionate about social media, apps and all aspects of digital media to come and join the Six  Degrees team. We need a  motivated, charismatic new team member to come on board and make an instant splash. Are you a marketing manager looking for a fresh new

Having recovered from the craziness that was last week’s Social Media World Forum Europe show in London, we’ve pulled together some of the coverage and reviews you’ve sent us. So, in no particular order… Here’s an interesting one from BrandFixion comprising four actionable ideas from track one. Joanne Munro published

And…. we’re done. That’s Social Media world Forum Europe done for another year. This show’s been our best yet. It had everything; laughter, tears,  loads of content, insight, networking and a party that went so crazy one of our very own conference organisers felt obliged to take her shoes off

The CRM and community management session in Track one has been pretty busy all day. Uncovering some interesting insight about techniques and approaches around building online communities. Panels were looking at key questions, like whether an owned community or one on a third party site like Facebook or LinkedIn is

We’ve been all over the place at #SMWF this morning, catching as many of the sessions as possible. Looks like people are appreciating the bean-bags after almost two days of hard-core social media conferencing and networking. Track two’s social TV session raised a number of interesting points. How do you

We’re almost three quarters done. Good sessions this morning; Dan Martin’s social media startup panel going down a storm in the social media HUB. And there’s more to come this afternoon. We’re continuing the social CRM and community building theme this afternoon in track one, with sessions focusing on engagement,

Good morning SMWFers, and welcome to day two of Social Media World Forum Europe 2011. We’ve got another action packed morning ahead. Thanks to everyone who came to the official SMWF party last night at Amika and helped make it such a cracking knees-up. Anyone who fell victim to Claire’s

Blogger, speaker, thinker and general master of all things digital Brian Solis joined the people of SMWF for one of this afternoon’s keynote presentations, via skype from the safety of Toronto. As always, he had some really thought provoking things to say; starting off by challenging all present to go

How has social media changed the role of PR, the speed that communications teams have to work and the access that they have to audiences? Unanimously, our star-studded PR and Social Media panel thought that communications have been fundamentally changed. Peter Devery, EMEA PR lead at Microsoft, agreed with the

There are still more great sessions still taking place all over Day One of Social Media World Forum Europe. Would you believe that the inspiration for Texas-based check-in service Gowalla’s wallaby mascot was that recent film, Australia? You know, that terrible one with Nicole Kidman. Josh, Williams, CEO and founder

That’s the morning of day one done. Hope you’re having a good time so far, there’s an afternoon of social media excellence on its way; we’re looking at the nuances of monitoring and measuring your social media efforts. First up, from 14.00, we have a panel on monitoring your investment

We’ve had some great sessions in track one this morning. First off we had a discussion about the socialisation of the internet, where Jonathan McDonald, Paul Papadimitriou from Constellation Research, SM expert Joanne Jacobs, entrepreneur Benjamin Ellis and David Parfect from Facebook came to the conclusion that too many people

Welcome to Social Media World Forum Europe 2010. Doors open at 8.00 this morning, with the conference kicking off at 9.00. We’ve got some great sessions for you today across all conference tracks. In track one, we’re looking at the impact of social media on the internet, on the way

BrandConnect™ is the first CPE (Cost-Per-Engagement) advertising platform for Social Games. The platform gives consumers the opportunity to earn social currency and virtual items by watching, sharing and engaging with branded content. BrandConnect™ is integrated directly into the most popular social games and social networks, and includes advanced demographic, geo

Rejoice! Social Media World Forum Europe 2011 is upon us. At eight o’clock tomorrow morning (29 March) the doors of Olympia will open on one of this year’s most eagerly anticipated social media events; offering three packed conference tracks, a bustling exhibition space, and more industry movers, shakers and deal-makers

Research released late last year by news-giant and SMWF Gold Sponsor, CNN, revealed stark benefits for advertisers attached to news content that was shared by users across social media. The POWNAR report, the name stands for ‘Power of News and Recommendation’, surveyed 2300 consumers over two months, using a number

Guest blogging on SMWF for the second time, Sheldon Levine  is  Community Manager at Sysomos, gold sponsor of Social Media World Forum Europe 2011.  Most people these days know that websites and content should be optimized for search engine rankability, he writes. But what about your social media? Can social media be optimized

Here at Social Media Word Forum HQ we’re all about making connections, creating open networks and, most importantly, helping others do the same. Holding a massive social media conference across five continents is a great way to do this, but we can’t stop there. We’ve created a Google document, a

Mike Anderson is Area Director at Meltwater Group, news and social media monitoring provider who have recently acquired Social CRM provider, JitterJam. How many times have you taken to the realms of social media to vent your frustration at being let down by something or someone, or because you’ve received

Guest blogger Rob Howard is founder & CTO of Telligent. Social tools like blogs, wikis and forums have been around for years, he writes. However; social technology continues to evolve and grow. For many organizations “getting social” is still a new concept. And in a crowded social ecosystem littered with social

Guest blogger Sheldon Levine is the Community Manager at SMWF Gold sponsors Sysomos. In the wake of the recent earthquake and tsunami in Japan, its people, landscape and communities have been devastated beyond recognition, he writes. Many companies have also been severely affected, according to Bloomberg Businessweek. With this tragedy at the

Walking around the bustling exhibition space at Social Media World Forum Europe 2011, thanks to SocialFuel you’ll notice a number of Youtube Booths where you’ll be able to film and upload your own video content onto the SMWF YouTube Channel. We want to take the temperature of opinion on how

Eric Lagier is the founder and CEO of Memolane, the new service that allows users to pull together their history and memories from across the social web. The service, which officially launched this month, acts as the user’s digital memory, collecting and connecting users’ social networking updates, pictures, messages and

The official Social Media World Forum Europe 2011 app is now available to download, offering you instant access to the latest agenda, speaker matrix, exhibitor information and loads more. SMWF Europe 2011 kicks off in just a couple of days, on 29-30 March in Olympia, London. You can get directions

Social Media World Forum Europe 2011 after party sponsors Euro RSCG London have released a handful of details surrounding the much anticipated “Official SMWF Social Soiree”. Taking place on the evening of 29 March, day one of SMWF, the Official Social Soiree is set to include a never-before-seen Neon Dessert Chamber,

We all know what it can be like at industry shows, where a busy exhibition space holds so many people you’d like to chat to, representing hundreds of brands, businesses and services, that you don’t really know where to start. Luckily, at Social Media World Forum Europe 2011 we’ve come

Guest post by Lisa Davis, director of marketing at SMWF Gold Sponsors, Marketwire Sysomos. Nobody said social media monitoring was easy, she writes. There are billions of conversations taking place across blogs, social networks and news sites – all in real time.  Little wonder that the thought of diving deep into those discussions

The explosion of mobile connectivity in Africa is providing levels of access to communication and information that’s changing peoples’ lives across the continent. According to the analytics company Socialbakers, Facebook use is growing more rapidly in Africa than in any other region of the world, with 50% of users coming

Mobile and social TV app specialist MobileWeb has announced the release of a new app for the iPad to function alongside the internationally successful show, ‘Come Dine with Me’, or ‘Komen Eten’, as they say in Belgium.   Now available on SBS Belgium, the top Belgian app store, the Second

The Social Media World Forum Europe 2011 kicks off on 29-30 March in London, boasting a packed agenda with over 100 speakers, delivering top-flight discussion and insight on the latest social media trends. SMWF has created a speaker index that allows you to see, at a glance, who’s speaking at

With communications networks going down in Japan and across the Pacific in the wake of the horribly powerful earthquake and resulting tsunami, it’s Twitter and Facebook that many people are relying on to share information, contact loved ones or express prayers and thoughts around the unfolding catastrophe. According to Tweet-o-Meter,

Sarah Van Praagh is Head of PR at Euro RSCG London, the creative agency which recently won the global TED award for the top ‘ads worth spreading’ 2011, following their work with Dulux ‘Let’s colour’ ‘Unbranded’ content seems to be gaining momentum in the UK amongst marketers and agencies alike, she writes. This

Peter Goodman is CEO of Brighter Option, a Social Media World Forum Eupore 2011 exhibitor, and the digital agency which developed SAM, the Social Ad Manager tool that provides agencies and marketers with a full-service approach to Facebook ad campaign execution. With more than 500 million users, the sheer scale

Social Business specialist SITEFORUM is hosting an event in London this Tuesday 15 March, for business professionals who want to learn how to harness the power of social business for their organisation.   The event will include a number of key thought-leaders in the field, delivering some great advice and

Social Community software specialist Telligent has released a new whitepaper looking at the characteristics of successful online communities. The most revolutionary change in business since email was introduced is taking place, writes Rob Howard, founder and CTO of Telligent.  Organizations are spending aggressively to enact changes in how they manage

Recent events in North Africa and the Middle East have demonstrated the massive effect that social media is having on the traditional process of the news cycle, with many of the main news agencies now concentrating a significant level of resource on monitoring and reporting via social media channels, specifically

No Social Media World Forum would be complete without its very own, all singing, all dancing Tweet Wall. Ours is not only sponsored by Lewis PR, but it also now live and available to view online at http://smwf.zoomero.com/ SMWF is going to be an action-packed couple of days of social

The Advertising Standards Authority’s remit was extended on 1 March to cover marketing material that UK businesses publish on their own websites, and also through their social media web presence. The ASA has long held jurisdiction over paid-for online advertising, but this new extension means that social media marketers now need

In a recent measurement of social brand reputation, Ebay came out on top, followed by Apple in 2nd place and Google in 3rd. The Big 3 excelled in scores around reach and sentiment. They are widely, and positively, mentioned. But what does it really take to be a big social

The development of social media has changed the marketing landscape for small businesses, making it possible to reach potential customers in numbers previously only available to larger organisations with hefty amounts of cash to spend.  With the proper application of time and imagination, small businesses can now reach countless numbers

The world’s leading networking event for Social Media marketers is returning to North America, one year after its first successful debut there, bringing the leading figures in Social Media together in one place to discuss the latest developments in the industry. On 1-2 November 2011, the top names in Social Media will

Social Media World Forum, the world’s leading Social Media industry event for marketers, is coming to the Middle East; expect high-level content, top networking opportunities, and massive insight into the state of the market. With businesses in the Middle East poised to take real advantage of up-to-date, cutting edge Social

Nick Martin is the CEO and founder of Planely, a Danish startup with an exciting new service that’s hoping to launch ‘the social flying revolution’, allowing users to make connections with fellow travellers, meet for a pre-flight coffee and even share a taxi to the airport. Nick will be joining the

Research released earlier this year from comScore found that social networking is now the fastest growing category for mobile content, experiencing a massive 240% increase over the previous year. “Social networking is by far the fastest-growing mobile activity right now,” said Mark Donovan, comScore senior vice president of mobile. “With

Location-based marketing offers the opportunity for marketers to cut through the daily bombardment that consumers are subjected to, delivering communications straight into the pocket of their customers as they quite literally walk past. The increasing spread of ever more intelligent smartphone handsets, combined with the continuing development of apps powered

In the past, when all hell broke loose, regular sources of information could be hard to come by, unreliable, intermittent and downright infuriating; a phone number with a taped message on the other end, a sliver of advice, half-heard from the radio or a massive queue ending in a very

Influence marketing and the raft of tools available to measure social media influence have provoked a rumbling debate around the blogosphere in recent weeks. Tools that allow marketers to see how much ‘influence’ users of Twitter, Linkedin and Facebook exert across the social media world have split opinion. In terms

The concept of co-creation was first recognised by scholars C K Prahalad and Venkat Ramaswamy in their 2000 Harvard Business Review article, “Co-Opting Customer Competence”. In their later book The Future of Competition they offered examples including Napster and Netflix showing that customers would no longer be satisfied with making

Littlewoods, Moneysupermarket.com and Aurora Fashions (Oasis, Warehouse, Karen Millen) share their experiences of engaging the social shopper at Social Media World Forum Europe 2011. Investigating the social shopping explosion SMWF looks at how social media can be used to influence purchase decisions and offer new ways to build loyalty.  How

With the expansion of the SMWF series in 2011, we thought it would be good to give you a heads up on all event destinations for the upcoming year and the all important dates for your diary. SMWF Europe – 29th & 30th March 2011 SMWF Africa – 1st &

A big thank you to everyone who attended the Social Media World Forum Asia 2010 held on 22-23 September. This year’s event has been a great success with over double attendance, some great presentations and who can forget the helipad networking party! Below is just a small snippet from the

SMWF Asia attendees will be delighted to get a sneak preview of how social networks can enrich the TV experience n Singapore next week, when NDS talks about next generation of social TV application services. A must attend speech for those interested in social media integrated with TV, James Walker,

SMWF Asia have teamed up with the The Breeze Mobile Banking team from Standard Chartered Bank to offer event attendees the chance to win a free iPad. How to enter ? Simple just follow @StanChartBreeze and tweet the following message: “Tweeting to Win an IPAD at #SMWF Asia with @StanChartBreeze

For all you tweeters out there we have arranged a SGtweetup.  The party/tweet-up will be kicking off from 7pm after the second day at the Social Media World Forum Asia on the 23nd September at Zsofi Tapas Bar. You can RSPV at info@tapasbar.com.sg or 6297 5875

Being a social media event, there are multiple ways you can hook up and connect with people both before the event, and on the day – networking a building new contacts and dialog is  essential to this event, and we’ve provided some perhaps obvious, yet simple ways to enhance your

The Social Media World Forum Asia will also see the launch of the SMWF iPhone app. The app is available for download NOW! from the iTunes Store, or you can search the store for “Social Media World Forum”. This exciting app makes navigating the Social Media World Forum Asia a

Fernanda Romano from Euro RSCG Worldwide will be speaking at the Social Media World Forum Asia on the 23rd Sept, and we caught up to ask her a few questions pre-event on her tips and tricks using social media after recent work with the Dulux Lets Colour Project. •             From

Here is a good question: If you had to pay to use Twitter, would you still participate? While half of all Americans have tried free apps such as Twitter, not one of them would be willing to pay for the privilege, according to findings from the 2010 Digital Future Study,

A combination of Smartphone’s and location-based social networks, including recently launched Facebook Places is providing a whole new level of targeted marketing for marketers. This functionality is allowing its members/users to network, share, meet up, and make recommendations based on their physical coordinates.This will provide the obvious main stream location

We are pleased to be working with MSearchGroove who will be releasing a series of podcasts in the run up to Social Media World Forum Asia. The first of these is with Argha Sen, Toys “R” Us head of Marketing & CRM. Who has been discussing the Toy “R” Us

We’re pleased to welcome back sambaash as one of latest exhibitors who will be joining us again at this year’s Social Media World Forum Asia, later next month. sambaash are based out of Singapore, with a mission to create and foster an online environment for business communities.  – They will

Social media usage has seen unprecedented growth in Asia Pacific in the past year and is now one of the most critical trends in the online sector, according to Nielsen’s recent Asia Pacific Social Media Report. Some of the Reports facts & highlights  include; Seven biggest global online brands are

At this years SMWF Asia event, we’ve introduced a panel with , well, no name, the panels is just geared up to debating and answering your burning questions in social media marketing, what you really hoped to learn from the event, and the subjects you’d really like to be debated.

The Institute of Public Relations of Singapore is to address the ins and outs of social media within the PR realm at a luncheon talk at the SMWF Asia event. IPRS members will be attending and networking at the event with other members,  and the lunch talk will last from

A number of delegates will be travelling in from international destinations to Singapore, as well as the SMWF Asia team, so we’ve managed to arrange a decent hotel, close to the venue at a reasonable price. The Ritz Carlton, is walking distance from the venue. We have arranged a special

Simone Brunozzi, Technology Evangelist, Amazon Web Services APAC will be speaking at SMWF Asia and examining the resources required to power successful social media and social gaming efforts. Cloud computing can assist in handling social media traffic spikes, and is part of the overall success in running a social media

With some great new additions to the program from MOL/Friendster, Amazon, Facebook and other key players – end of this week is your last chance for the early booking rate for SMWF asia For those of you who have not yet registered one day passes are $629 for the day

Hear the latest view from Ganesh Bangah CEO of MOL the company who recently acquired Friendster, he will be offering a Keynote speech on Day 2 of the program. Today, MOL Global is one of Asia’s biggest Internet companies in terms of revenue and user base—combining the huge member base

The Six Degrees team are delighted to welcome Brandtology to the Singapore #SMWF event later in September. A specialist in social media intelligence Brandtology works with brand managers and consumer insight teams to grasp an overview of all subjects being monitored (be it their brand, competing brands or their various

Get your party shoes on! The countdown to the Heli pad party begins; yes that’s right Heli pad party! The SMWF team along with party sponsors Facebook have organised this year’s Social Shindig party. The party will be kicking off from 8pm after the first day at the Social Media