#SMWF Europe is extending the new model successfully pioneered at the New York show last year, delivering high-level practical content and advice across smaller interactive breakout workshops.

The London show in March will deliver more opportunities to get hands on and creative than ever before with the launch of the three #SMWF Learning Lab Sessions.

Delegates in the Learning Lab Sessions will get the chance to team up and collaborate shoulder to shoulder with show speakers and industry experts to formulate their own integrated social media strategy.

Delegates will be asked to work in groups to formulate and present ideas and suggestions. The team with the best ideas will not only win the respect and adulation of their peers, but will also walk away with an exciting prize!

Leading office supply brand Staples is running a session that will examine social optimisation around a TV sponsorship.

With business boardrooms demanding ROI and measurability at every level, a TV campaign is a big investment. This session will examine how social can be integrated into a multimedia marketing strategy to create a deeper level of engagement and return.

Look out for more information on the Learning Lab Sessions in the coming weeks, and to get involved visit the #SMWF website, here: http://www.socialmedia-forum.com/europe/