The CMA (Content Marketing Association) is the industry body for content marketing. The overarching aim of the CMA is to promote the use of content as an effective marketing tool to client-side marketers and showcase the range of channels that can be used to editorially engage customers from digital – such as smart phone apps, tablet-enabled microsites, video and branded TV – to the more traditional customer magazines. Formed in 1993 the CMA’s members produce content for over 1,000 leading brands and organisations in the UK and internationally. Content marketing is the single biggest channel in the marketing mix and the CMA exists to champion and encourage this growth on behalf of its members. It is widely recognised for being one of the most innovative and supportive industry associations.