Bas Hawinkels is a Marcom professional since 1999 with a love for brands, strategy, creativity and effect. Digital since 1999, Bas has seen the rise and fall and rise of many digital innovations, platforms and brands. So he loves to look at the human aspects, why do we engage at platforms, the benefit for the brand, and mostly: the impact of the internal organisation, agency structures and mediadeployment for max results.

Bas gives workshops, classes at SRM and incompany sessions in Marketing change management to show companies the potential benefit of Digital. And, yes, the answer might even be: there is none for you, and that might change tomorrow. Isn’t that why we all love Marketing?