How Jack Daniel’s ensures its social media presence reflects its brand personality – #SMWF case study

    At whisky brand Jack Daniel’s it’s no accident that its customers identify so closely with the brand – especially on social media, because it has worked hard to ensure its social media presence reflects its brand personality. Speaking at #SMWF Jack Daniel’s global community manager Cordell Lawrence said

5 ways to create a character that will drive brand engagement on social media

The world of social marketing means that brands no longer have to be faceless organisations but can get closer than ever to customers. And what better way of doing that through the voice of your brand? As ITV’s ‘who dunnit’ drama series Broadchurch concluded in the UK recently social media