Tag: Collective Bias
ROR (#RonR), Return on Relationship™… what is that? @TedRubin explains
In a world full of ‘take’, we can’t underestimate the qualities of ‘give’ in social media marketing. Ted Rubin, Chief Social Marketing Officer at Collective Bias and #SMWF speaker, discusses Return on Relationship: what you do in building social bridges might not be an instant win, but it can put
#SMWF in pictures – A big thank you to all that attended!
A big thank you to those that attended the Social Media World Forum in New York. Also a special thank you to all the speakers, sponsors, exhibitors & media partners we enjoyed working with you and look forward to meeting you all again next year! Greg Cargill kicks off the Social Media
Collective Bias’ Ted Rubin on social reputation and why it should matter to your business at #SMWF
Ted is a leading social marketing strategist and coined the term ROR: Return on Relationship, a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing