Tag: Institute of Directors
Doing a Ratner: When Social Media Goes Bad – spotlight on The Drum @ #SMWF
Twenty years ago Gerald Ratner described the jewellery his stores sold as ‘crap’ at the Institute of Directors annual conference. Days later his organisation had seen £500m wiped off its value. It’s reputation unsalvageable. Had Gerald made the same faus pas today his company reputation would have been destroyed in