Tag: Social CRM

by Margaret Donnelly, Director of Marketing, Meltwater Buzz For all the thought leadership, case studies, and best practices guides available today, many businesses are still having a hard time applying those principles and practices to their own unique circumstances. At every social media conference I attend, I overhear the same type

By Kiron Mair, UK Community Manager for Synthesio It’s no big secret that in 2012 social media is driving most of the world’s conversations about anything and everything. But it’s only been in the last three or four years that brands have cottoned on to the idea of social networks

With spending on customer service processes and applications to assist sales expected to exceed $1Billion globally this year (Gartner Research),  the hype around Social CRM software is over and  companies are rolling up their sleeves and getting down to business.   While B2C markets have seen the biggest adoption of social