Day 1
13 April 2016
#CustomerExperience
“Digital marketing leaders know that the experience they deliver to customers is as important as the product or service they sell. Differentiate the way you connect with customers and prospects to keep them interested, engaged and loyal.” Gartner
Creating a meaningful customer experience (CX) is a crucial area of responsibility for CMOs. Thinking about how your brand interacts with your audience, individually and across cultures and communities, and the story it tells.
In these sessions we explore how you can leverage digital to manage and optimise your CX to drive competitive advantage.
10:00AM
Keynote: Pillars of Doing Marketing in a Digital World
Mariano Bosaz
Global Digital Director
The Coca-Cola Company
- What does it mean to do marketing in a digital world?
- Understanding your customers and their behaviour in the digital world
- Moving from interruptive to sustainable marketing
- Evolving your marketing campaign in the ‘real-time’ digital environment
. Mariano Bosaz, Global Digital Director, The Coca-Cola Company
12:30PM
How Mobile First led to adopting Lean Startup
Lonneke Vink
Global Lead .COM B2C, Brand, Communications & Digital
Philips
- How a Mobile Experience project triggered a mindset change in managing a site
- How to connect business, IT and an A/B test team to succeed in lean startup
- Why changing a mindset to lean should be taken step-by-step
. Lonneke Vink, Global Lead .COM B2C, Brand, Communications & Digital, Philips
02:00PM
Breakout Panel Discussion 1: DIGITAL COMMERCE INITIATIVES TO BUILD FUTURE GROWTH
Chris Combemale
CEO
DMA Group
Waldi Weisz Blanchetta
Digital Marketing Manager
LG Benelux
Jasper Brouwer
EMEA Director Digital and Content Marketing
Dell
José Namén
International (Digital) Recipe Media Marketer - Thermomix/Bimby
Vorwerk International
Nicky Claeys
CMO Netherlands & Belgium
Domino's Pizza Enterprises Limited
02:00PM - Day 1
View Breakout Panel Discussion 1: DIGITAL COMMERCE INITIATIVES TO BUILD FUTURE GROWTH
- Choosing how and what digital technology and ecommerce capabilities to invest in
- Creating an omni-channel approach
- Supporting digital commerce activities with good content strategy
- Scaling digital commerce across regions
This panel will be moderated by Chris Combemale, CEO of the DMA Group
. Chris Combemale, CEO, DMA Group
. Waldi Weisz Blanchetta, Digital Marketing Manager, LG Benelux
. Jasper Brouwer, EMEA Director Digital and Content Marketing , Dell
. José Namén, International (Digital) Recipe Media Marketer - Thermomix/Bimby, Vorwerk International
. Nicky Claeys, CMO Netherlands & Belgium, Domino's Pizza Enterprises Limited
03:30PM
The role of a community in a changing environment
Linda van Seuren
Community Manager
ING
The relationship between consumers and companies is changing. What are the challenges and opportunities? And how can a community play a role in this?
In this session LINDA VAN SEUREN will talk you through how ING are addressing these questions.
. Linda van Seuren, Community Manager, ING
04:30PM
Closing panel: Data driven marketing for personalisation and targeting
Guneet Mast
Head of Digital Marketing
Staples
Thijs Muller
CEO
Havas Media
Mike Lewis
Author
Stand Out Social Marketing
Cristian Citu
Director, Global Digital Marketing
DHL - Global Headquarters
Marc Ellam
Customer Experience, Communications, Social & Digital Media Director
Heathrow Airport Ltd.
- Taking the concept of effective direct marketing into the digital sphere
- To what extent can added personalisation add value to a digital marketing campaign?
- Assessing the effectiveness of options that exist across social platforms to tailor executions
- Programmatic advertising to optimise targeting across multiple platforms
- Issues of automation – potential pitfalls and things to consider
This panel will be moderated by Mike Lewis, Author, Stand Out Social Marketing
. Guneet Mast, Head of Digital Marketing, Staples
. Thijs Muller, CEO, Havas Media
. Mike Lewis, Author, Stand Out Social Marketing
. Cristian Citu, Director, Global Digital Marketing, DHL - Global Headquarters
. Marc Ellam, Customer Experience, Communications, Social & Digital Media Director, Heathrow Airport Ltd.
Day 2
14 April 2016
03:30PM
THE POWER OF CO-CREATION: LEVERAGING INFLUENCER RELATIONSHIPS
Valerie van Willigen
Head of Marketing & Communication
Nestlé The Netherlands
- Creating great content with Bloggers, Vloggers and Social Influencers
- Selecting the right influencer for the right purpose
- Leverage relationships between the influencers and their audience
. Valerie van Willigen, Head of Marketing & Communication, Nestlé The Netherlands