Yeehaa! #SMWF Europe kicks off tomorrow: Important information

Rejoice! Social Media World Forum Europe 2011 is upon us. At eight o’clock tomorrow morning (29 March) the doors of Olympia will open on one of this year’s most eagerly anticipated social media events; offering three packed conference tracks, a bustling exhibition space, and more industry movers, shakers and deal-makers than you could shake a stick at.

Read on for some important information for anyone planning to come along…


The hashtag for this event is #SMWF
Follow us @SocialMediaWF

Where, when, how?

Here’s the when, where and how page, with info on transport links, show times and the address for the venue.

Here’s the venue on a map.

Please bring your e-ticket with you, which you should have been emailed, to ensure quick, hassle-free entry, or if you have a smartphone, bring your ticket down on that and we’ll be able to scan you in.

Getting online

WiFi is available for SMWF delegates tomorrow inside the venue:

The network name is: SMWF2011
The cunningly obvious password is: SMWF2011

If you haven’t already, you can download the SMWF app from iTunes, for all this information at your fingertips.


There’s still time to add yourself to our twitter connections Google doc. Just leave your name, twitter handle and a bit of information about why you’re coming to SMWF; then you can see who else is going to the show and make connections, find out if you have mutual areas of interest or potential to help each other out.

Exhibitors and agenda

We really want you to have at good time at SMWF, and make the most of the workshops, presentations and exhibition. We don’t want you to miss anything, so here’s the event Agenda covering the next two days.

Over 50 exhibitors will be on hand to discuss virtually every aspect of the social media industry. Here’s a handy floor plan so you can find the one’s you want to meet.


In case you haven’t heard. We’re throwing a social media party to end all parties on Tuesday night, with a neon alcohol jelly installation, vodka ice-luge, cracking tunes and a fully stocked bar. From 8pm at Amika cocktail bar on Kensington High Street, come prepared for party action!

Tweet us if you need anything over the next two days and we’ll do our very best to get back to you as fast as the laws of physics allow.

Have a great show!

The SMWF Team